TH

Onitsuka Tiger launches collaboration models with DoiTung, a sustainable project originating in Thailand, attracting global attention

PreviousNext

Japanese fashion brand Onitsuka Tiger continues to present a contemporary collection that combines fashion with sports, and heritage with innovation.

Onitsuka Tiger is proud to announce a partnership with the Doi Tung Development Project, a flagship project of the Mae Fah Luang Foundation under Royal Patronage, a non-profit organization in the Kingdom of Thailand, creating collaboration footwear born of an initiative that transcends borders.

This partnership represents both Onitsuka Tiger’s and Doi Tung Development Project’s commitment towards the growing global sustainability movement, as it promises to benefit both the planet and its people.

The textile adopted for the three models – MEXICO 66™, MEXICO 66™ PARATY and SERRANO™ – are based on patterns carefully selected from a range of locally produced traditional fabrics. The core of these shoes is the hand-woven textile that takes a week to produce, from spinning the thread to the appearance of the pattern. Compared to machine-woven fabric, the material used in these products is softer, and the finished designs are more delicate. The red and blue colorways evoke the tricolor color featured in Onitsuka Tiger Stripes.

The main upper fabric of the Thai-exclusive MEXICO 66™ model is carefully woven at DoiTung using 100% recycled PET thread from plastic bottles. The Thai-exclusive models are in black fabric with Onitsuka Tiger logo embroidered in one model and a tiger pattern in the other. The intricate tiger-patterned fabric compliments the effortlessly chic feel. Red and yellow on the sole are a nod to key colors for DoiTung and Onitsuka Tiger.

The products combine the traditional handiwork of craftsmen in Thailand with our iconic footwear models encapsulating qualities both uniquely Thai and uniquely Onitsuka Tiger. The goal was to seek for a product with a timeless design, durable and comfortable construction, which would be appreciated by the diverse peoples across the globe. All the models are created through environmentally-conscious manufacturing processes, and sustainable materials.

This collaboration combines the Thai craftsmanship with Onitsuka Tiger’s iconic footwear. It also creates a social contribution and a meaningful employment for the people of Doi Tung. These unique models are a blend of Thai-Japanese cultures while at its heart focusing on the issue of sustainability. These sneakers along with its backstory redefine the meaning of “cool” in today’s fashion.

All model will be available on sale on May 24, 2021 in Onitsuka Tiger Global Flagship Store Siam Square One, DoiTung Lifestyle Store Rama 4, DoiTung Lifestyle Store at Doi Tung Development Project, Chiang Rai and on official E-commerce and more info on the special site as follows.

Special Site